target reader

A target reader is the specific group of people most likely to be interested in, understand, and benefit from your book, article, or piece of writing. Rather than trying to write for “everyone”—which often results in a generic voice that appeals to no one—defining a target reader allows you to tailor your tone, vocabulary, pacing, and depth of information to a precise audience. Why Identifying a Target Reader Matters Writer’s Digest Identifying Your Book’s Target Audience – Writer’s Digest