A content strategy is a high-level plan that guides the intentional creation, publication, distribution, and maintenance of useful, usable information. It serves as a roadmap to ensure that every piece of text, video, audio, or graphic serves a distinct business goal and satisfies user needs. The Core Pillars of Content Strategy
According to industry frameworks, like those discussed by experts via the Content Marketing Institute, a true strategy goes beyond a simple editorial calendar by addressing three core dimensions: Content Strategy 101 – NN/G
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