An audience is a group of people who consume a piece of content, watch a live event, listen to a speaker, or form the target market for a business or product. Understanding your audience—whether you are writing an essay, delivering a speech, or running a business—is the key to making sure your message is understood and well-received.
Depending on the context, “audience” can be broken down by its function, its scale, and its relationship to the speaker. 1. Types of Audiences by Intention
Primary Audience: The specific person or group you are directly addressing or designing your product for.
Secondary Audience: Others who may reasonably come across your message, such as someone forwarded an email or viewing a public broadcast.
Hidden Audience: Unintended recipients who might access your content, highlighting the need for careful messaging. 2. Types of Audiences by Engagement Audience – The Writing Center
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